Seller's Guide
The SL&C Difference
Does it matter who I list my home with?
Is one Realtor different than any other?
Can the right agent make the difference?
YES! And it will put more money in your pocket!
Our Teams Experience
- More experience with pricing and negotiating
- Professional & dedicated Service
- Getting the sale to close on time
- A drive to exceed client expectations
Our Approach
- Top-notch professional listing photography
Professional listing photographs average 60% more online views
2. Staging and Showing Consulting
Staged homes sells 87% faster and on average for 15% more money
3. Customized Marketing Plan
Neighborhoods, seasons(time of year), and target buyers will affect when and how we present your property
Preparing to sell
Staging
Updating/Pre-Sale Renovations
Curb Appeal
Staging comes in many varieties
- New furniture
- Re-arrange current furniture
- Virtual Renderings
Curb Appeal
Updating/Pre-Sale Renovations
Curb Appeal
This is the first impression to a potential buyer and you only get ONE opportunity.
Updating your landscaping and exterior puts a "wow" factor state of mind for potential buyers, even before they get out of the car.
Updating/Pre-Sale Renovations
Updating/Pre-Sale Renovations
Updating/Pre-Sale Renovations
To sell for top dollar, the property needs to be in top shape!
Updates to consider:
Kitchen
Bathrooms
Paint
Virtual Renovations
Updating/Pre-Sale Renovations
Updating/Pre-Sale Renovations
Selling on a budget? That's OK!
We partner with Third Party Companies to create virtual renderings and renovations.
This allows buyers to imagine what the home could look like with a little TLC!
The Selling process
Introduction
- Establish Relationship
- Determine Seller Needs
- Review recent comparable sales, timelines and expectations
- Discuss listing price
- Sign listing paperwork
Prepare for MLS
- Begin Marketing Plan
- Prepare home for pictures
- Set photo/video appointment date and time
- Media package received within 72 hours of photoshoot
- Set "Go-Live" Date
Marketing
- "Go-Live"
- Open House first weekend on the market
- Listing Launch on all major sites: MLS, Zillow, Trulia, Realtor.com & more
- We create opportunities for your listing on social media print advertisements
Offer Received
- We will present offer(s)
- We negotiate offer for your best terms
- You fully accept the contract!
Under Contract
- Buyer opens escrow and schedules inspections
- Negotiations occur pending inspection report
- If applicable, repairs are completed and receipts provided prior to closing date
Loan Process
- Buyer's lender processes all documents
- Appraisal ordered and completed
- Review appraisal results, negotiate terms if needed
Prior to Closing
- Loan approved & documents sent to title/escrow
- Signing/closing appointments arranged with title/escrow
- Closing disclosure provided with estimated net at closing
Final Steps to Close
- Schedule final walk-through of the house
- Work out details of key exchange with buyer
- Schedule your utilities to be shut off
- CLOSE AND MOVE!
Market Factors That affect selling
Pricing
Competition
Location
The first 30 days on the market are the most imperative and when you are likely to receive the most competitive offer.
Zillow Analysis: "Homes which sold in the first week sold for list price or over. Listings that sat for 30+ days sold for 4% or more below list price.
Location
Competition
Location
Location is the single more important factor in determining the value of your property!
Competition
Competition
Competition
Prospective buyers are going to compare your property, both condition and the price, to the other listings in and around your neighborhood. Those buyers will determine value based on properties that are listed or have recently sold in the area.
Timing
Condition
Competition
Property values are affected by the current real estate market. Because we can't manipulate the market, ,we'll collaborate on a pricing and marketing strategy that will take advantage of the first 30-45 days your property is listed. Remember, this is the window of opportunity when buyers and their agents are most likely to discover your property and make an offer.
Condition
Condition
Condition
Condition of the property affects both value and overall speed of the sale. Most buyers often make purchases based on emotions, first impressions are important. Our team will be able to help in optimizing the physical appearance of your home in order to maximize the buyers perception of value.
What to Expect form sl&c
We aim to provide the highest level of personal and professional service in the market!
- Professional client service confidentiality
- Weekend Open Houses to the public / Broker Open Houses
- Virtual listing tours
- SL&C property for sale signs
- Professional photography
- Videography available, as needed
- High-quality property brochures
- Digital and print marketing campaigns for your listing
- 3D rendering of listing, as needed
- Floor plans
Commission: understanding how your agent is paid
Southern Land and Cattle - Your Trusted Real Estate Partner
- SL&C agents work on commission and only receive compensation when the transaction closes. All work leading up to the sale remains unpaid until the listing is closed and funded.
- Commissions are calculated from a percent of the sales price
Parties compensated
- Listing Agent: Realtor that represents the seller
- Listing Broker/Team: In your home selling transaction, this would be Southern Land and Cattle
- Buyer's Agent: Realtor that represents the buyer
- Buyer's Broker: The brokerage who the buyer's agent is affiliated with
Our promise to you
Professional guidance, support and recommendations: Our team at Southern Land and Cattle will walk you through the entire selling process - start to finish!
Extreme market awareness:
Southern Land and Cattle agents are trained to help you understand the many factors that influence how to best market your home!
WE CAN'T WAIT TO WORK WITH YOU!
We're here for you every step you take on your way home!